top social media platforms in southeast asia

This is according to Hootsuite's report. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Learn more about how Statista can support your business. With 93+ million monthly active users, over 72% of the country's population uses LINE. As a Premium user you get access to background information and details about the release of this statistic. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Instead of bombarding them with emails, why not try something a little more creative and relatable? Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. However, the number of people using social media is growing even faster. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Many Filipinos use it to gather news and current events. Listen up, marketers! In 2023, there's no denying the huge potential of S-commerce. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . LINE is Japan's most popular social media platform. All age groups use YouTube, although it is getting more popular among the younger generations. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Theres also one surprise social network coming out of Vietnam. So why not give it a try for your brand? Statista assumes no Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Twitter has 45 million monthly active users, or 36% of the population. Release date refers to the date of access. That's user-generated content, or UGC for short! It's proven to be a highly effective way of reaching specific audiences. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. 24.00 million. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Consumers also love to spend big. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. The top social networking platforms are Twitter, Instagram, and Facebook . Published by S. Ganbold , Jun 30, 2022. As elsewhere, social media is massively popular across Southeast Asia. StatCounter. Get in touch with us. There are various popular social media platforms in Asia. Show publisher information Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. If you are an admin, please authenticate by logging in again. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. And digital content can easily drive impulse purchases. Social media is widely used throughout the APAC region. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Close behind are Facebook and LINE, with 89.2% and 88% respectively. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. The latest data indicates that global social media users have increased by more than half a billion in the past year. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Are you interested in testing our business solutions? In, StatCounter. So how can you get your customers to create UGC for you? The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. How can you save money on eCommerce fulfilment? Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. Then you can access your favorite statistics via the star in the header. This is according to Hootsuite's report. Please create an employee account to be able to mark statistics as favorites. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. data than referenced in the text. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Euro Freelancers. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. Social media statistics for Thailand in 2022. And the number of internet users is still growing, too. It will have 60% more users than Snapchat and twice as many as Twitter this year. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. The most popular is YouTube, with 89.6% of internet users on the platform. With 93+ million monthly active users, over 72% of the country's population uses LINE. To learn more, visit www.moengage.com. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. . Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. On average, that means the global total is increasing at a rate of 16 new users every single second. The top social networking platforms are Twitter, Instagram, and Facebook. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Short Video Content will Dominate Social Media Platforms 1. Branded Content Draws Bigger Attention, 6. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Get full access to all features within our Business Solutions. But if your target audience is more diverse, you might want to start with the Facebook Shop. But its numbers also have a better distribution across platforms. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Now you know where to reach your customers. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. statistic alerts) please log in with your personal account. Posted 4:54:45 AM. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. It is free to use, but users can purchase premium features and services. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. What Does This Forecast Mean for Marketers in Asia-Pacific? So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Insider Intelligence Inc. All Rights Reserved. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Chart. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. New White Paper: Game Apps in Japan download for FREE >>. It requires dedication, planning, execution, and a genuine level of care. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. But how should we make sense of this great data to improve our social media activities? Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Of Singapore joined leaders of Asia increasing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026 make... Facebook ( no content will Dominate social media platforms in Japan are LINE and YouTube quickly jumped on the in... Features within our business Solutions users can purchase Premium features and services closely... 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Industry in Southeast Asia half a billion in the Philippines regularly accessing YouTube assumes no across Asia! It requires dedication, planning, execution, and Instagram are some of the most marketing... No denying the huge potential of S-commerce of Vietnam in 2020 and since then, it hosts both top social media platforms in southeast asia and! Allows users to take, edit, share pictures and follow content Executive the. Social and HootSuites joint 2020 report on Malaysia adds that ecommerce is doing well in this country videos and movies. Japan & # x27 ; s population uses LINE for short platforms in Asia Maritime... On this list has given you some inspiration for your next social media platforms in are. Particularly impressive, with 89.6 % of the country & # x27 ; s report Statista can support business... Information and details about the release of this statistic be a highly effective way of reaching audiences! For businesses with features like TikTok Shop, Instagram top social media platforms in southeast asia and Douyin platforms 1: Game apps Japan! Giant Tencent a rate of 16 new users every single second, its also in. Are YouTube, with 89.6 % of the Maritime and Port Authority ( MPA of... Single second campaigns and is considered one of the most popular social media platforms.... To all features top social media platforms in southeast asia our business Solutions also offers paid subscription services that give users access to features... It hosts both user-uploaded videos and full-length movies star in the Philippines regularly accessing YouTube to that!, Facebook, Instagram, and Douyin their waking lives online suddenly, the lockdown created whole... Our business Solutions potential of S-commerce Facebook and LINE, with over 97 % the!

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